It was a fun filled evening as Mang Inasal held its first ever Media and Bloggers’ Night last August 1, at T.E.A.T.R.I.N.O. in Promenade, Greenhills. Mang Inasal held this event to celebrate the launching of its newest campaign: I <3 Mang Inasal, a look back into the reasons why we Filipinos have fallen in love with this brand, and a look forward to bigger things to come.
Mang Inasal invited friends from Media and well-known bloggers to a night of fun events, games, and the launch of the brand’s main marketing campaign, two more reasons to love Mang Inasal: the Mang Aawit Project, and the Grand Gadget Giveaway; and the announcement of its 400th store opening on August 5, at the Vmall Carpark in Greenhills. Two lucky audience members also walked away with brand new ASUS Eee Pad Transformers.
The Mang Aawit Project is Mang Inasal’s way of enriching the OPM scene. The project aims to aid eight deserving artists music grants and exposure to a wider audience as Mang Inasal shows its support for OPM. The Grand Gadget Giveaway is a promotion which raffles off ASUS Eee Pad Transformers and special I Love Mang Inasal USB Ballers everyday. To join, a customer simply has to purchase 250 pesos worth of product from Mang Inasal and they have a good chance to be a lucky winner for every day of the month of August.
Registration began at 4:30 in the afternoon, followed by an hour of fun exciting events such as the Rock Band Challenge where members of the audience held their own concerts onstage while playing to the music of Rock Band 2, The Beatles, and Guitar Hero.
At 6:00pm, the program proper began with a welcome message from Gil P. Abela, General Manager of Mang Inasal; who talked about the history and programs of Mang Inasal. Following him was Enri Ruiz, Marketing Manager who gave a talk about how loving Mang Inasal was the same as loving the Philippines. And lastly, he was joined by Chris Cahilig, program director of the Mang Aawit project as they introduced the eight artists that would become the Mang Inasal Mang Aawits.
The night wrapped up with performances from Myrus, Arnee Hidalgo, 1:43, Kiss Jane, Onse, Sheng Belmonte, Aries Sales and Stephanie Dan. It was one grand party as audience members left the venue with wide smiles, laughs and feeling the love.